How To Get Through All Of The Noise In The Market
In the Technology Age where information is literally at our finger tips or just one cable news channel away, it seems as though it is increasingly more difficult to cut through the noise and establish yourself as credible and the local expert that sellers should turn to.
We work with Realtors, short sale/loss mitigation specialists, auctioneers, and real estate investors everyday…so this is a common theme that we hear.
We all know that real estate is local. However, when you go through the process that a home seller goes through – searching for the local expert that can help them….how do they find YOU? How do you separate yourself from the “noise”?
It’s tough. You invest in websites, blogs, email campaigns, auto-responders, direct mail, etc. All with a few goals – REMEMBER ME, CALL ME, AND DO BUSINESS WITH ME.
Sometimes the best ideas are frankly, the simplest. Look at this messaging…
“Are you looking to sell your house – call 1-800-SELL-NOW or visit 1800sellnow.com”
“Learn more about how we can help you sell your house NOW – call 1-800-SELL-NOW.”
“Do you need help with a SHORT SALE – call 1-800-SELL-NOW or visit 1800sellnow.com”
“Sell your house NOW! Call 1-800-SELL-NOW or visit 1800sellnow.com”
This messaging is simple, but more important IT IS MEMORABLE FOR THE CUSTOMER AND HAS ENORMOUS CREDIBILITY WITH THE CUSTOMER.
The point is this – with a simple and clean message and the most memorable number available today in real estate – you can RISE ABOVE THE NOISE.
Our clients from all over the country would all say the same thing – there is not a more memorable number in real estate today. Their customers see or hear it and DO NOT FORGET IT……but most importantly, THEY CALL IT.
These calls are some of the most valuable calls that you will ever receive as a real estate professional because these calls are from truly motivated home sellers. People do not call 1-800-SELL-NOW because they want to learn the value of their house or have an agent send them a CMA so that they can think about selling.
They call because they are READY TO SELL THEIR HOUSE NOW and they identify 1-800-SELL-NOW as a credible company and brand that can help them do that.
The brand is SIMPLE, EFFECTIVE, MEMORABLE, and PROFITABLE. Everything that a real estate professional should be looking for in a brand.
Using the brand EXCLUSIVELY in your market is VERY EASY.
1. Register at http://www.1800sellnow.com/register.html
2. Login to the website using the link that you are provided.
3. Check availability of your county territory
4. Purchase securely by credit card
5. Your phones are on within 4 hours – all calls and Internet leads from your territory are systematically routed to your phone and email of choice
When a seller calls – they are connected directly to YOU!
As always Good Luck in your real estate endeavors!!
Kent Clothier