The Time Is NOW

The real estate market continues to have its troubles and there doesn’t seem to be any real positive news at the macro level. On the other hand, at the micro level there seems to be a lot of our licensees that are still working their plan and making things happen every day.

Times like these certainly require an enormous amount of focus, versatility, adaptability, and faith. The licensees that we see doing the best have embraced the fact that the market is what it is right now. There is no changing it. Roll-up your sleeves, prepare to get dirty, and dive in.

People that wanted nothing to do with short-sales a year ago, now have to embrace them and become a master at the technique. People that didn’t quite understand lease options or seller financing programs, had to adapt and learn to incorporate them into their exit strategies. This type of focused approach to staying on the path to success has really contributed to several of our licensees actually continuing to grow their business right now.

Now granted, we have certainly had more than our fair share of licensees calling us and discussing how their business is hurting right now. I am empathetic to those of you that are going through that part of the business, because God knows I’ve been through more than my share of ups and downs in business. But the one thing that I know to be true in all of my years of business is that it is usually darkest right before the dawn.

It cannot always be great. We all made a lot of money when the market was so easy. Buy it, fix it, flip it. Simple simple.

So now we’re faced with real world business decisions on how to compete in a much different market. The market will certainly turn for the better. In all likelihood it will be sooner than you think. So prepare yourself now for how to compete in this market. Take advantage of all of the different techniques available in real estate today to both buy and sell your property. There will be more wealth created in this “slump” that at any other time in real estate.

I’ve had it put to me a lot of ways by my mentor. There are some things that he always pressed upon me and I’d like to share them with you.

Never give up. You will almost surely fail. Nothing works the first time it’s attempted. If it was easy, everyone would be doing it and you wouldn’t have an opportunity in front of you.

One day at a time. No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment. You can get through anything one day at a time.

When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
It’s an old Chinese saying for a reason.

Stay out of your Comfort zone. The greatest things only happen when you are truly uncomfortable and you forget about “security”. Wiht great risk comes great reward. If your business is down, you certainly have to do something different.

Life isn’t fair. If you expect life to be fair, you are setting yourself up for BIG disappointment. Life is what you make of it. Successful people make their breaks.

And lastly, Make a decision. The greatest power that we have is the ability to make a decision to be successful. Sitting around and hoping that things turn around is a decision – a decision to let your fate be decided by someone or something else.

There are millions of people in America today looking for someone to step in and help them with their housing problems. We hear from thousands of them each month. Rather than turning and running for cover because of all of the doom and gloom on the news. Figure out where you can help and how you fit into the ever changing marketplace – AND ACT!

About Kent Clothier

Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a highly sought-after speaker, the owner of three multi-million dollar a year Internet marketed brands, and proud husband and father. Kent is motivated by his love of family and freedom, creating products that enable people to live their lives the way they choose.

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