Which are the best call tracking software tools for real estate?
Call tracking software is one of the most important pieces of the business puzzle for real estate professionals and companies. Whether you are a solo real estate agent or investor, or you run a related business in this industry, call tracking can be key to profitability and survival.
Call Tracking 101
Real estate call tracking software is used to trace who calls, when and from where. There are many new features and upgrades being added to these softwares as technology develops. Yet, the premise remains the same. Without these tools you absolutely are missing out on leads who may have called and not been converted into customers. That is money just being thrown away.
If you aren’t using call tracking, then you also don’t know what marketing is working. You can’t track incoming leads, salesperson performance, which marketing is working and well spent versus the duds, and you can’t make intelligent marketing or business decisions. It’s hard to improve if you don’t know what you are doing well or poorly.
So, which are the best real estate call tracking softwares to use? Many new services are popping up to try and capitalize on this much needed set of tools. Some have been around longer than others. Some will integrate better with your current operations. Some will better match your budget, scale and future needs. Others may offer advanced features that can really optimize more of your business. Here are seven of the most popular today.
Skype isn’t new. It has been around since real estate companies and investors first started going virtual. Many professionals and businesses rely on it for daily business. That includes regular phone calls, interviewing remote team members, video conferences and podcast recordings, and hosting training and education sessions. It can be glitchy, but it is an established player that many people you know are already using. Those are big pluses. Skype is also highly affordable, and offers numerous plugins for adapting it for other uses in your real estate business.
Google has a lot of tools too. You can get free Google voice numbers to use for call tracking for all of your needs. These aren’t real phone lines like Skype or other VOIP services, but rather need to be forwarded to your other existing phone lines. Still, they can be good for quickly obtaining a variety of local numbers to track marketing, and use with Google Ads for generating calls from online ads. Handy if you are a heavy Gmail and Google user already.
Ringcentral is one of the longest running and best known tools in this space. Ringcentral now claims to have 37% of market share. It integrates with 100 apps, including Google and Dropbox. Pricing starts from $20 per month, per user. Though you’ll have to upgrade to get more features. The base program offers 100 minutes of toll free calls. Great for video conferencing, cloud based business phone system and for transferring lines and voicemails to remote staff to follow up and screen leads or handle inbound calls while you are sleeping.
- Mojo Sells
Mojo is a robust software solution encompassing an autodialer for prospecting, CRM features and call tracking. Use it to make up to 300 outbound calls per hour with a multi-line dialer, organize calls sheets and record all the data about your leads, and track your call stats. Works with your mobile device too.
Phonewagon appears to be a newer but well reviewed contender in this space. Pricing starts at $30 a month for 5 numbers and 500 minutes. You’ll also find in and outbound texting capabilities, as well as the ability to track your calls by keyword. That way you know exactly which keywords are driving the most and best leads, and can get the most out of your advertising budget. Also offers a 14 day free trial.
- Call Fire
Call Fire won a few awards back in 2014 and 2015. Services start from 5 cents per minute, or $99 a month, with 2,500 minutes included. In addition to basic call tracking Call Firel enables you to get instant notifications of leads on your mobile phone, text back to leads, and send 1,000s of voice broadcast messages in minutes. Integrates with Google Analytics, though just as useful for tracking direct mail performance, email marketing and more.
CallRail integrates with Google Analytics, Hubspot and Salesforce. They also offer a 14 day free trial. Pricing starts at $30 per month. Use it for call forwarding, tracking and monitoring responses from yard signs, direct mail and online ads.