Real Estate Lead Lists
Leads are the oxygen of all businesses and investors. Without them your business and investment activity has nothing to work with and can’t grow. Where can companies and individual investors find real estate lead lists? What types are available?
Lead Lists 101
You can build your own lead lists from scratch, rent them, buy them or use real estate software to formulate lists from broader datasets and databases. The more targeted your leads lists the higher your direct response rates and conversions should be. In turn that means a better ROI on your time, as you are spending it with the most qualified and best fitting prospects. That leads to a superior marketing ROI and overall income and profit margins.
Check out the following types of leads and lists for the real estate industry.
Absentee owners are property owners who have a different mailing address than the subject property address. This suggests they live somewhere else. They may be out of area real estate investors, have inherited the property, or have relocated and just haven’t sold the property yet. These lists are often used to target distressed property owners, vacant properties, and prospects who may be cash buyers.
Finding owners of foreclosure properties is great for real estate agents looking for more listings, as well as property investors looking for houses to wholesale, flip, or take over on creative terms like lease options.
Depending on your parameters these could be owners who are actually in foreclosure already and are headed to the auction block, may have just received notices of default, or are just behind on payments or other debts attached to their properties. Or they could be in foreclosure and legal trouble due to property condition, IRS debts or something else.
Cash buyers are still king in real estate. No Realtor, investor or investment firm owner can have too many cash buyers. If you control the cash buyers, you can control the market. You direct where the buyers are going, and where the money goes. Cash buyer lists can be formulated by finding investors and those interested in buying a home and who have enough cash on hand, credit, or equity to do it, or who have shown a pattern of purchasing other properties for cash in the past.
Everyone needs great real estate agent lists. As an agent yourself you need people to refer business to and generate referrals from. As a broker or brokerage owner, you need to constantly be recruiting the best. As an investor you need sources of properties, strong partners for marketing your assets, leasing them and more. Most importantly, you need up to date lists, with current contact information.
Private lenders help those who aren’t cash buyers to be able to operate like them. Private lenders offer the most flexible source of capital. It gives buyers the speed, room for exceptions, and advantage that all cash buyers wield. If you don’t need the capital yourself, introducing your buyers to these sources of capital can help move your own inventory faster and for more. They can be identified from public records and loan documents, as well being partners on title to deals or in cases where they have foreclosed or purchase mortgage notes and become owners.
Divorce is one of those big life moments that frequently results in the need to quickly sell, buy and rent real estate. It is a great opportunity to help those in distress and make this time a little easier for them. This data can be scraped from newspapers, public records, or gained through referrals from divorce attorneys. Or it can be obtained in bulk from a wider area by obtaining lists.
Real estate lead lists are key for getting going, growing and survival as a Realtor, investor or business owner. The above shows a great variety of options for all facets of the process. There are lists for the acquisition side, funding deals and flipping or leasing them. If you aren’t doing enough business, then it’s all about the lists.