Getting The Best Response Rate on Advertising
Many of us are spending hundreds if not thousands of dollars each month advertising on the Internet, direct mail, and print. In spending this money, there is always one thing at the forefront of our minds – “what will my ROI be on these advertising dollars?”
Advertising is always a crap shoot. There is no single magic-bullet in the world of advertising. As new mediums are developed there is a never-ending cycle of trial and error to improve your response rates. However, there is one thing that improves response rates dramatically and has been proven time and time again.
Vanity brands (memorable toll free numbers) that speak to your potential clients are HIGHLY EFFECTIVE in advertising. Here are a few examples that we all know because they are so memorable:
1-800-CONTACTS
1-800-FLOWERS
1-800-GO-FEDEX
1-800-GOT-JUNK
1-800-PETMEDS
1-800-DENTIST
Here are a few facts about Vanity Branding….
Proven Success
1-800 Vanity numbers have proven to increase advertising response rates by 25% or more because vanity phone numbers are 6-10 times more likely to be remembered as compared to a numeric phone number
Retention
1-800 Vanity numbers are easy to remember, resulting in calls, which would otherwise be lost from those customers who are not able or not willing to write down a phone number when they hear it
Product/Service Association
Consumers associate 1-800 Vanity numbers with specific products or services. When a decision is made about a particular product or service , if a consumer remembers a number from an advertisement, he or she will dial it first
Credibility
1-800 Vanity numbers tell the consumer that your company is established, having the most recognizable phone number pertaining to your industry as opposed to your competitor down the street
Increased Advertising Reach
1-800 Vanity numbers become imprinted in a prospect’s memory. Long after an advertising campaign is completed, vanity numbers continue to produce calls.
Brands like 1-800-FLOWERS, 1-800-PETMEDS, 1-800-CONTACTS, and 1-800-DENTIST are built around vanity phone numbers for one simple reason – THEY WORK!
In fact, over 50% of Fortune 500 companies use 1-800 vanity numbers
Potential customers have a very difficult time remembering your numeric phone number and are unable to quickly get in touch with you when they need your services.
90% of Americans say they use toll free numbers
A productive ad featuring a vanity number can generate a response rate of 25% or better.
A Chicago Tribune advertising survey found that advertisers using vanity numbers were getting ten times the amount of response to those advertising with a local numeric number
1-800-SELL-NOW
Incorporating a Vanity Brand into your advertising improves your response rate, credibility, and advertising reach. If you are currently advertising, we have made it VERY EASY to use one of the most memorable vanity brands in real estate today.
1-800-SELL-NOW Imagine the power of incorporating this brand into everything that you do.
Looking to Sell Now? Call Rick with XYZ Realty Partners at 1-800-SELL-NOW.
The number can be incorporated into any advertising that you do and for a fraction of what it would cost you to own this powerful number on your own.
For about the cost of your phone bill or a 3-day classified ad in a major newspaper – you can have the use of this brand in your local market and have every call routed directly to any number of your choice.
We invite you to join hundreds of real estate pros around the country and to leverage the power of 1-800-SELL-NOW.
Please email us at sales@1800sellnow.com and we will send you some more information or feel free to call us directly at 888-411-1705.