A Few Great Reasons To Use 1-800-SELL-NOW

• By Kent Clothier
• 17 years ago

Why would you ever want to use a Vanity Brand like 1-800-SELL-NOW in your market?

 

• #1 The Primary Reason Is That The Number Works!
  Consumers know that top companies such as FedEx (1-800-GO-FED-EX); Toyota (1-800-GO-TOYO), FTD (1-800-SEND-FTD), 1-800-FLOWERS, 1-800-CONTACTS, Gateway (1-800-GATEWAY), and many others have easy, memorable 800 numbers. If vanity numbers didn’t work great do you really believe these companies would continue to use them? Not a chance.

In January 1999, Michael J. Motto Advertising & Public Relations, in Providence, NJ,compared the impact of numeric toll-free numbers versus toll-free vanity numbers in radio advertising. They ran 66 radio commercials on WDHA-FM for a Cedar Knolls, N.J.-based Nissan dealerships. Half of the ads mentioned a numeric phone number, and the other half mentioned a vanity number. Both were aired on an equal rotation. The results: The vanity number received 14 times more responses than the 800 numeric.

1-800-SELL-NOW brings this branding power to small and medium-sized real estate businesses all over the country.

• • #2 The Number is Affordable.
    Our monthly fees start as low as $75. Most clients pay between $75-$350 a month (fee depends on the market size you decide to own exclusively). We can’t think of any other single marketing strategy that will increase your calls and sales for under a $1000 a year.

 

• • #3 Keep Customers Out Of The Yellow Pages.
    Once a potential customer KNOWS you are 1-800-SELL-NOW, they no longer have to “look you up” in the phonebook. It’s no different then you dialing home without having to look that number up. This is huge!
  • #4 Exclusivity
    You own the rights to 1-800-SELL-NOW for exactly the market area your business covers. It doesn’t matter if all of your potential customers are in a single county, multiple counties, an entire state or a four/five state region. 100% of all calls and web leads originating from the territory you select ring directly to you – right on the phone line of your choice.
  • #5 The Number Itself TELLS People What You Do.
    Do you think anyone is ever confused what business 1-800-DENTIST, 1-800-FLOWERS or 1-800-NEW CARS is in? Now you have the opportunity to have your ads remembered as 1-800-SELL NOW. If they need to sell their house – what number do you think that they will always remember to call?

 

• • #6 Credibility
    People know there’s something special about a business that has a great toll-free vanity number. It sets you apart and says “better business” and “customer service.” Imagine the value a radio commercial suddenly acquires when 1-800-SELL-NOW is included. The competition just can’t contend with a plain numeric toll free or local telephone number.

 

• • #7 Word-Of-Mouth
    People remember who you are and it is much easier for them to pass it along. Consider a friend telling another friend whom to use to sell their house locally.
    Friend 1: Just call 1-800-SELL-NOW. I did and they took care of me.
    Friend 2: Thanks!
    VS.
    Friend 1: There’s a person down off of Main Street I used last year. I think it’s called Discount House Buyers. When I get home I’ll look up the number and give you a call, or maybe you can find them in the phonebook.
    Friend 2: Okay, if you find the name or number give me a call. Otherwise I’ll just start calling some companies in the phone book.
  • #8 They May Forget Your Name But Not Your Number.
    It took Procter & Gamle decades for Crest Toothpaste and Tide Detergent to become the dominant market-share leaders in their industries. By comparison, it took MCI/Worldcomm only about 1 year to establish 1-800-COLLECT as the dominant collect-call market-share leader. Rather then trying to promote their company name, they focused all of the attention on the name/number 1-800-COLLECT.

 

• #9 You Are Part Of An “Advertising Community” Without Being Part Of A Franchise.
  There’s a tremendous advantage in being part of a group of 100 or more licensees in the same industry, but in different markets, all promoting a single number as the number to call when you need that service. When people travel on business or vacation they may be exposed to YOUR number, 1-800-SELL-NOW. Months later when they need to sell their house, they may simply dial the number and reach you, without ever having seen or heard one of your own ads. In addition, 7 percent of the population moves each year. They will be moving from a market area where the number for a real estate pro is 1-800-SELL-NOW, to your market where 1-800-SELL-NOW will ring directly to you.
  Just imagine 100-200 businesses with average ad budgets of one thousand dollars per month each, all promoting YOUR vanity number. It adds up to between 1 million and 2.4 million a year.