There are literally hundreds of websites now offering to “bring you all the real estate leads that you can handle” for cheap. Well as the saying goes, you will always get what you pay for. These sites are a dime a dozen and have very little to do with running a true marketing campaign to grow your real estate business. They can be part of the marketing solution, just not THE solution.
So, how do they do it?
Actually, it’s pretty simple. There are a little over 3000 counties in the United States. They have a programmer write a program pricing each county, usually between $150 – $350 each. They then add a simple shopping cart module to the website allowing you the investor to buy the county and pay them through a credit card and viola! they are officially website geniuses that will “help you take your business to astronomical levels”. They spend a few bucks every month setting up some Google Adwords and hope that you get some leads. Even better, they buy the leads from other sites and pass them to you as “new” and “exclusive”.
So, how are we different?
First, we are a brand. Not a website! We are a nationally recognized brand on television, radio, outdoor, direct mail, and Internet advertising.
Second, we offer the exclusive use of the brand for a fraction of what it would cost to become a franchisee of a similar brand or to acquire your own vanity 800 number.
Third, we offer a full service media buying agency that allows our licensees (if they choose) the opportunity to participate in multiple advertising mediums, not just one.
Fourth, our licensees have all the decision making power for their advertising. If they have their own ideas or a marketing budget, they can control the entire process of marketing to the consumer in their territory.
Last, ALL leads come to our licensees exclusively. Our leads are generated by your advertising dollar..they’re yours. Phone and Internet leads are routed directly to you – EXCLUSIVELY!
Remember one key difference…..
WE ARE A BRAND, A MARKET IDENTITY, and A CALL TO ACTION
….all in one simple logo.
What does a licensee get when they license 1-800-SELL-NOW from us?
For a flat monthly fee
- Exclusive use of the brand 1-800-SELL-NOW in your territory
- Phone leads to 1-800-SELL-NOW are routed directly to your phone of choice
- Internet leads to http://www.1800sellnow.com/ are routed directly to your email address(s) of choice
- Web reporting for leads in real-time, allowing you quick access to lead management
- Online advertising – In conjunction with our national campaigns, a local Internet campaign is run each month for our licensee
- Access to our library of professionally produced radio ads, television ads, billboard advertising, and direct-mail
- Access to our partners for traditional lending, investor financing, foreclosure specialists, short sale specialists, etc.
- Unlimited 1-800-SELL-NOW email addresses
- One time – 1000 business cards
For additional fees
- Complete media buying for television, radio, and outdoor advertising
- Direct mail campaign management
- Bandit signs
- Car magnets
- Door hangers
- Business Cards
- Logo Apparel
- Additional marketing collateral
If you want to truly grow your real estate business, you have to be willing to invest in your success. Additionally, you have to have a Marketing Plan that evaluates your ROI and your quality of leads.
For some ideas on how to setup a Marketing Plan, look for my next post.
Good Luck in All of Your Real Estate Investing,