It’s been a few weeks since I have had the opportunity to sit down and bring everyone up to date on recent things happening within the organization. I thought today would be a great day to catch up a little bit……..so here goes.
NewsMark Public Relations
I read a lot ……. I mean A LOT. So, I recently read a fascinating book about branding and it occured to me that at our most basic level we need to do a better job of getting our collective message to the masses. We do a great job with advertising and ultimately creating a valuable and memorable brand on a market by market basis, but we haven’t done a great job of creating “buzz”.
Buzz is invaluable. When people are talking about you and your business in your market….you cannot buy that kind of publicity. Word of mouth is a tremendous tool that we intend on taking advantage of.
We recently hired NewsMark Public Relations to help create news on a local, regional, and national level. Mark Hopkinson and his team have already worked their magic for a few of our license holders. They have been featured in local papers as well as picked up by some national press.
Again, we want to get the message out to the market that 1-800-SELL-NOW is here and we can help local sellers with their problem homes. I encourage you to reach out to Mark at [email protected] and let him begin constructing a story about you and your local business and the impact that you are having in your market. There is no cost to you for this service….this is all on us. We just want to help promote you on a local level and ultimately the brand on a national level. So, go for it!
Full-Time Media Buyer Added to Staff
We recently hired Leonora Maya (Leo) to handle all of the media buying for the company. Leo has an extensive marketing background and we are delighted that she has joined our team to help our licensees see a better ROI on all of their advertising.
Leo can help you with not only television, radio, or outdoor advertising…but also, direct mail and online advertising. Leo is working hard to get up to date with each of your markets, the call volume, and spot rotation. She will be reaching out to all of you in the next few days to get your feedback and to begin tailoring your advertising to help improve your results.
As many of you know, great strides are made in your ROI in marketing when you focus on the details. Because of our explosive growth and time constraints….. that focus has not always been possible for us to do for each of you. With Leo, she will now be able to work hand in hand with you and focus on what is working and just as importantly, what is not. Really diving into the details to help drive those leads your way.
Here is Leo’s contact information:
Office 888-411-1705 ext. 707
New Markets Added in the Last Few Weeks
Just a quick update on some new markets that have been brought online in the last few weeks…….
* Baltimore, MD
* Norfolk, VA
* Washington DC
* Charlotte, NC
* Columbia, SC
* Chattanooga, TN
* Atlanta, GA
We are ALWAYS looking for great investors to come on board. If you know of someone that could use our service, let us know. We are always willing to pay for referrals that lead to new license holders.
RealeFlow Free Trial Offer
We recently told you about RealeFlow and how excited we are to have Greg and Josh become a part of our affiliate network. They have put together an offer for 1-800-SELL-NOW licensees to to take the RealeFlow software on a 60 day trial run.
The RealeFlow team will reach out to most of you in the next few weeks to see if you would like to take advantage of the trial offer and register. I encourage each of you to at least take a look at their software. We have all been very impressed with how simple it makes running your real estate investment business.
As Always….Good Luck with Your Investing,