Why Would a Successful Real Estate Investor Use 1-800-SELL-NOW?
Why would a successful real estate investor start using 1-800-SELL-NOW?
This is a common question we at 1-800-SELL-NOW get from outsiders looking in, so I thought that Don and I would take a minute and explain why several of our license holders are large, well established real estate investors.
We have several investors who buy more than 300 houses per year and they still need/want us – Why is this???
This question has many answers, but the single biggest reason we have heard from our license holders is they want to limit their local competition.
Many of our “big players” have established relationships throughout the financial world and their local network that allows them to purchase properties out of foreclosure or even preforeclosure with little or no competition. These relationships have been around for years and years, but our licensees also understand that people are always “chipping” away at their business. As long as someone is getting to the customer before they do…or before it goes into foreclosure, that’s one less house that they are buying.
In an effort to have a bigger retail presence in addition to their behind the scenes business…..they add 1-800-SELL-NOW to the arsenal. The thought is simple…if the customers are going to be bombarded with advertising for someone to buy their house AND that potentially means a loss of business for me (real estate investor) ….then I need to have the biggest and best brand in the market to protect my current business and grow.
By locking up the 1-800-SELL-NOW brand in their backyard, they have effectively bought their single biggest competitive threat. The 1-800-SELL-NOW brand is the fastest growing real estate buying vanity number in the US and the brand is poised to cover 80% of the US population by the end of 2007. The real estate investing landscape has changed quickly and will continue to do so and the savvy business owners are taking proactive steps to stay ahead of their competitors.
These large investors are noticing that their local marketing with bandit signs and mailers is not cutting it anymore. They have to become more sophisticated by branding themselves, using mass media markets like TV and Radio, and outsourcing key parts of their business so they can remain laser focused on maintaining and growing their already big business.
This leads me into my second point – Outsourcing. Medium to Large investors who buy more than 100 houses per year need their business to be automated and let them focus on what they do best – buy and sell homes. Our investors use 1-800-SELL-NOW to be their marketing experts and they just want us to handle it. We review what our marketing plan is for them monthly, but all they want us to do is build the brand and make the phone ring. We know how to do that!! They know how to process the leads quickly and turn them into revenue, so it’s a match made in heaven.
All of this is well and good but we believe the REAL reason established investors use us is to continue to grow their already big business. Let’s face it, most of us look at business as a mountain with a peak that continues to get higher and higher. We were just talking to one of our large investors who has been in the business for more than 25 years, has a net worth in the several millions, and buys about 1000 single family homes per year (not a misprint – 1,000 homes) and guess what – he wants it to be even bigger!! He uses 1-800-SELL-NOW now to help him with that and it’s working. The 1-800-SELL-NOW brand is exposing him to diverse home sellers in an array of different situations that he can find creative ways to create additional revenue that was not part of his core business. Now, his very large, well established business is literally transforming with the 1-800-SELL-NOW brand!!
Finally, most real estate investors are driven from within and will never be completely content with the size of their business…………we would all like to be able to buy 1000 homes in a year!!
The beauty of the 1-800-SELL-NOW Brand and model is that it is affordable for EVERYONE. When a smaller investor joins our program, their business is almost immediately transformed due to the sheer amount of leads generated. I have written other posts that elude to “being ready” for the rush of leads and making the most of this business. In the end that’s all that we want – figure out where 1-800-SELL-NOW fits into your business and BIG or SMALL and make the most of it.
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Good Luck with Your Investing