Branding, Logos, and Your Real Estate Investment Business
Branding may not be something you’ve really given much thought to when it comes to your real estate investment business, but trust me when I say that it may be one of the most important things you attend to.
Buyers have no way of distinguishing you from the next guy when it comes to finding a good real estate investor to work with. That’s where marketing comes in.
Creating credibility and making yourself stand out from the crowd is what will give you the completive edge you need; without marketing and branding efforts, in the eyes of others you’ll be just another real estate investor who may or may not be worth dealing with.
Anything you can do to make yourself and your business look bigger is going to be a boost for you. That’s where branding comes in.
The difference between, and best practices for, branding and logos
A logo is not a brand. A logo is your company name with maybe a design. Your brand, however, is the experience others have, and remember, when they do business with you. Your brand is parallel to your reputation. Sure you can, and probably should, start out with a logo, but you’ll need to make sure that everyone who has any kind of interaction with you, walks away from the experience with a positive perspective.
Your logo should be aesthetically pleasing but it also needs to be easy to read, easy to reproduce and easy to position on your business cards, websites, company letter head, printed materials and marketing materials. A complex and colorful logo might look cool, but it’s no good to you if people can’t read or understand it, if it’s too expensive to reproduce, or doesn’t look good in print. When it comes to logos, keep it simple and stick to 2 colors or 3 at the most; the same goes for font.
Your logo, and your brand, need to speak the public about you and your business. Make sure that others can make sense of them. Your company name, logo and brand should say exactly what you do.
Some real estate investors like to have different company names, logos and brands for the different aspects of their real estate investment activities. You may choose one company name for real estate acquisition and another for sales, and yet another for your rental properties or property management company.
Good branding will help you find motivated sellers and bring in buyers. Of course, if all this is a bit much for you, you can always go with a done for you, out of the box vanity number, name, logo and brand like 1-800-SELL-Now.
1-800- SELL-NOW is a great way to start your real estate investment business; the system will take care of the marketing set up headaches and you can get down the business of making deals.
Regardless of where you start in your real estate investment business, you’ve got to think about marketing. After all, if people don’t know you’re around and don’t know what you’re doing, you can’t really accomplish much.
Nevertheless, it doesn’t pay to over-think it.