Why Are You Wasting Your Time and What Are You Really Paying For?
Most Realtors and real estate investors that I know are paying for leads in some form or fashion. Typically it is one of two ways that they are “paying”. They are either advertising in a variety of publications to bring new clients in OR they are paying some lead generation source to provide them with potential new clients.
So, my question to the hundreds of thousands of Realtors in these situations would simply be “What are you really paying for?”
Here is the way that I see it:
QUANTITY VS. QUALITY
In a perfect world….You would only pay for a lead if it had the potential to turn into a client, which has the potential to turn into commissions.
So, if you are paying for hundreds of leads a month but only a fraction of them REALLY have the potential to turn into a client then again I ask….”What are you really paying for?”
I have a tendency to view things in a very pragmatic way and it seems to me that if I have to spend my time “digging” through hundreds of leads with the possibility of getting one or two each month that are ready to do business – not only have I invested money, but I have invested a tremendous amount of time too. All for a chance at one or two people.
WOW! What a waste of time, money, and energy.
Let me explain where I am going with all of this. We have Realtors all across the country now using our brand for one VERY simple reason.
THE LEADS THAT ARE CREATED BY 1-800-SELL-NOW TURN INTO CLIENTS IMMEDIATELY AND TURN INTO COMMISSION DOLLARS QUICKER.
Hundreds of thousands of Realtors are hurting in this real estate market because they cannot get anything to turn into commissions. They invest hundreds of hours nurturing some leads off of a website in hopes that they can push the client to a point of wanting to actually transact business.
What if we told you that we could give you a minimum of 3-8 leads a month (from the zip code(s) that you choose and almost always more leads) and that in almost 100% of the time you could be in the house meeting with the home seller within 24 hours – interested in learning more?
What if we told you that EVERY LEAD that we provide you would be in the “Red Zone” – not tire kickers – people that are ready to get their house sold right now – would you be interested in learning more?
What if I told that instead of wasting your time on working hundreds of leads that might turn into something in a few months, you could work on a handful of leads a month that have a HIGH probability of becoming a client in just a few hours or days – interested?
Of course the answer to all of these would have to be “Yes”. And probably an emphatic “YES!”. THIS IS WHAT WE DO EVERYDAY. OUR BRAND BRINGS THESE CLIENTS DIRECTLY TO YOU.
Now we are a new concept to Realtors. In fact, when we started 1-800-SELL-NOW a few years ago we were never focused on Realtors. But a funny thing happened along the way….
We found that 95% of the consumers that call 1-800-SELL-NOW are looking for HELP selling their house – they want ANY SOLUTION – NOT necessarily a cash offer for their house. They want a professional to come into their home and break it down for them. Show them their options and help them get their house sold.
The dynamic is completely different. Instead of “stay away because Realtors are bad and just in it for the commission” it becomes “I need your help and welcome into my home.”
So to wrap this up:
1. We bring a higher quality lead than what you are probably paying for now.
2. We don’t have you waste your time on leads that will never turn into clients.
3. We bring clients that actually want to do business with you.
4. In addition, you have all of the rights to 1-800-SELL-NOW in your exclusive territory. Use it with everything that you do – business cards, direct mail, letterhead, print, – it’s yours to use. You also have the rights to our website, television spots, radio spots, and all other marketing templates.
THERE IS NOT A NUMBER IN THE REAL ESTATE INDUSTRY THAT RESONATES MORE WITH A CUSTOMER THAN 1-800-SELL-NOW.
As you can probably tell, we are very excited that our brand has evolved into this area of the industry. We truly feel as though we are bringing something to the industry that is new and exciting and valuable.
We are more than willing to provide testimonials, referrals, lead examples, and introduce you to some of the other Realtors around the country that are using the brand. Just ask.
We invite you to learn more by contacting us at: 888-444-1705 ext. 701 or [email protected].
As Always, Good Luck in Real Estate
Kent Clothier
