Be a Self-Promoter (Without Being a Boorish Bore)
Shameless Self Promotion When Done Right, it’s a Benefit not a Bore
Self-Promotion may be one of the most important marketing ploys that entrepreneurs and small business owners have easy access to; yet it is the one avenue that most ignore or shy away from.
Many believe that business success will naturally unfold as your business acumen, amazing service or product, and personal strengths come to light, thereby motivating the masses to come pounding on your door to get what you have to offer.
The reality is that in today’s competitive business world, hard work, education and even talent alone will not suffice to make it happen for you. After all, if no one knows who you are or what you are capable of, how can they find you in the first place? Just like any other product or service in the marketplace, you must market yourself to your consumers.
Studies show that those who are comfortable with self-promotion are more successful in business and life in general. No one is suggesting that braggarts or egomaniacs are now socially acceptable; humility is still a virtue. However, there is a significant separation between egomania and sharing of yourself and your accomplishment in the interest of demonstrating the value you have to offer.
Value not Vanity
When you reframe your accomplishments and expertise in terms of the value they can offer to those who are in need, you are demonstrating value not vanity and others are able to see what you have accomplished, as well as receive the knowledge you have to share; In this way they can benefit from your experience and wisdom.
Creating credibility is sometimes about showing what you have done and where you have been. This can be accomplished without coming across like an insecure, bragging bore.
A good story is a very powerful way to exemplify of what you have to offer; when framed in this manor your experience can promote your message and credibly in an organic way.
People tend to gravitate toward those who are enthusiastic and have seen success in their lives. When your story is relevant to your audience, you are offering something of value not just talking for the sake of hearing your own voice or stroking your own ego. If you are strategic about what you share and with whom you share it, your message cannot get muddled.