A Road Map To Real Estate Success

A Few Simple Steps And Strategies

The “gurus” are releasing the “next greatest top secret” ideas like crazy and buying as much infommercial TV time as they can.

They know that NOW is the time to get involved with Real Estate.

Look, just use your head. At the end of the day it comes down to a few things that you must do to be successful in real estate.

MARKET YOUR BUSINESS – Market your business – let the world know that you exist. Bring buyers and sellers to you. There is absolutely no reason in the world to have to go looking for a deal when the deals can come directly to you. This is the single best investment that you can ever make in your real estate success. Create a local presence!! SMART Suite and 1-800-SELL-NOW ARE ONE OF THE BEST TOOLS IN THE MARKET TODAY FOR THIS.

KNOW YOUR STRENGTHS AND WEAKNESSES and be prepared to partner with others to help with your weaknesses. One Example: If you don’t know how to profit from a short sale opportunity – find someone that you can partner with – fast!

NEVER STOP BUILDING YOUR NETWORK to help you deal with every opportunity that comes your way. If you market your business and in turn the calls come in – always have a way to profit from every client. I made this mistake and it cost me BIG TIME. I thought that I had enough buyers in my market….and stopped building out my list a few years ago. BIG MISTAKE – will never happen again.

. Take what is working and exploit it to the fullest. Look at where you are getting the best return on investment in time, money, and energy – then dial into it. Business 101.

JUST DO IT. GET INVOLVED. Be willing to take some measured risks and get some quality experience under your belt. If you have bought books and tapes and been to countless seminars but still have not done a deal, then what are you waiting for. NOW IS THE TIME. The market will never be any better than it is RIGHT NOW.

. Real estate is hard work and is A BUSINESS. Treat it like one. Have a plan and work it. If some guy down the street or some “guru” has the next “greatest idea” and wants your money to prove it – be cautious. The Internet has allowed so many so-called gurus to pop up with little or no qualifications. They buy a mailing list, berate you with emails, and then play the law of averages hoping that a small percentage will purchase their program……it’s a business! But it doesn’t have to be your business! DO YOUR HOMEWORK AND DO BUSINESS WITH QUALITY PEOPLE THAT CAN REALLY HELP YOU GROW YOUR REAL ESTATE BUSINESS.

P.S. One more thing to think about…Hope is not a strategy. I see a lot of real estate professionals in this market “hanging on” with the last shred of hope that it will somehow turn around for them. Don’t be that guy!!

If your business is off, calculate where you want to be and then most importantly – implement a definitive strategy to get there. The market has changed. If you haven’t changed your strategy as well, then you’re a dinosaur. It’s only a matter of time.

Figure out what the market is serving up to you and then how you can create revenue from it. I can tell you beyond a shadow of a doubt, that there are TONS of people right now making an ENORMOUS amount of money in this market – it’s not bad for everyone! I will give you a perfect illustration of this…..

We have a new licensee that is a realtor. Investors were buying up every other house in her market. So she approached us about using 1-800-SELL-NOW to get the calls first from the local home sellers. Effectively positioning herself BETWEEN the investors and the home sellers. SHE’S KILLING IT NOW. When the investors want to buy houses now – they are starting to turn to her. Great, smart, and effective strategy.

Figure out how to adapt and flourish.

About Kent Clothier

Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a highly sought-after speaker, the owner of three multi-million dollar a year Internet marketed brands, and proud husband and father. Kent is motivated by his love of family and freedom, creating products that enable people to live their lives the way they choose.

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